Structure: Platform or general CRM

A proprietary, general-purpose platform or business CRM, not built for the nonprofit sector, used by nonprofits in its standard form. These range from smaller business CRMs, through mid-market platforms such as HubSpot and Zoho, to large enterprise platforms such as Salesforce and Microsoft Dynamics 365.

The entry is the platform itself rather than a nonprofit product built on it, so usually, charity-specific requirements such as tax-efficient giving and membership renewals have to be configured or bought separately (with the exception of Salesforce Nonprofit Cloud). In return, these systems offer breadth and adaptability, with an open data model and an established ecosystem of apps, integrations and implementation partners.

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