Organisation & background
Social Matters originated as a Pixelzebra product and has been part of the Microsoft-partner group Axelio since 2021, alongside several other industry products. It is being rebranded from Pixelzebra to Axelio.
Functionality
Social Matters is a donor and member CRM from Pixelzebra built on Microsoft Dynamics 365. It covers relationship management, donation processing and financial administration, with targeted marketing campaigns also available. It brings several data sources into one view of each donor or member, with lifecycle triggers the organisation defines itself, and supports volunteer engagement alongside donor management. Power BI dashboards and Microsoft Copilot tools work with it directly through the Microsoft ecosystem.
Localised features
Named Dutch customers span disability and terminal-care support, Stichting Ambulance Wens, sports membership through the Dutch football association KWBN, and international charity brands, Leger des Heils and Make-A-Wish.
Implementation model
Delivered directly by the vendor’s own team: A named five-stage Axelio-wide methodology, applied to but not written specifically for this product; a stated phased-rollout, not big-bang, philosophy.
Hosting
Runs inside your organization’s own third-party platform tenancy: Inherits Microsoft 365/Azure/Dataverse hosting and compliance.
Links
Last full research
August 2026