Function: Advocacy and campaigning

Advocacy and campaigning is about mobilising supporters around an issue, not asking for money: tracking actions taken, reach achieved, and participation.

Common features include supporter action-tracking linked to individual records, measuring mobilisation reach, and segmenting by issue. Holding a mailing list on its own doesn’t count as advocacy.

This usually appears as a feature inside a bigger fundraising or CRM platform, rather than as its own product, as with NationBuilder, EveryAction and Engaging Networks. Party-political and election campaign software isn’t included here. Organisations wanting deeper campaign features usually run a separate mobilisation or petition platform alongside their main CRM.