Organisation & background
Zucchetti S.p.A., based in Lodi, is Italy’s largest software house by revenue. It grew out of an accountant’s own tax-software practice, founded in 1978, and today markets CRM Associativo specifically to Italian trade and category associations.
Functionality
Zucchetti CRM Associativo is a relationship-management CRM for Italian trade and category associations, developed from Zucchetti’s enterprise CRM and ERP work with input from associations. It holds prospect, contact and member data in one place, imported from the association’s own systems and external databases, and segments members by interest for targeted newsletters and event invitations. An opportunity pipeline runs from deal assignment to offer, alongside reporting, campaign return-on-investment analysis, business intelligence, multi-site support and digital signature and document retention. A companion product, Gestionale Associativo, handles administration and accounting.
Localised features
Supports a multi-site setup for associations with branches spread across the country.
Implementation model
Delivered directly by the vendor’s own team: Direct consultative B2B sales; demo-request only, no self-service trial.
Hosting
Cloud-hosted by the vendor (multi-device Web 2.0 architecture).
Last full research
August 2026