Organisation & background
funtrade is offered by Arenae Consulting AG, based in Zurich. Its first version was commissioned by WWF Switzerland in 1992, making it one of the earliest Swiss fundraising-CRM lineages, and it’s still actively developed with a dedicated user group.
Functionality
funtrade is a Swiss fundraising CRM based on a person and household model, with a 360-degree timeline recording every marketing touchpoint and donor response. It offers flexible filters and audience segmentation, occasion-based tribute giving with automatic attribution, rule-based publication and newsletter dispatch, and task management that syncs with Outlook or Google Calendar. Interfaces connect it to up to 30 partner systems, and its scope extends into legacy giving, events, and sales and logistics.
Localised features
Complies with the revised Swiss Data Protection Act, nDSG, and GDPR where relevant, hosted in a Swiss data centre. No jurisdiction-specific tax-receipt integration is detailed beyond general compliance language.
Implementation model
Delivered directly by funtrade as a guided product, with a vendor-accompanied rollout that typically takes a few weeks; one published case migrated 110,000 contacts in two months.
Hosting
Cloud-hosted by the vendor, in a Swiss data centre.
Last full research
August 2026