Organisation & background
amber is offered by a fundraising and digital-marketing agency group based in Zurich, operating under the names asm Fundraising, com-consult and asm nexion from the same address. The exact relationship between the three names isn’t entirely clear.
Functionality
amber is a marketing and donor database for fundraising organisations, run by the Zurich agency asm Fundraising as the data layer beneath its campaign and data services rather than sold as standalone software. Clients work in it through a browser, with donation records refreshed each morning, while asm’s team keeps data current, analyses donor behaviour and develops campaigns. It covers donor and donation administration, thank-you letters, major-donor relationships, known as Gönner, applications to grant-making foundations, known as Gesuche, recording donor wishes, and checks on outstanding membership fees.
Localised features
Generates Switzerland’s QR-bill payment slips natively, with donation records updated daily, online access with banking-grade authentication, and one-click thank-you letters, known as Verdankungen.
Implementation model
Delivered directly by the vendor’s own team: Work divided flexibly between client staff and asm’s own data team.
Hosting
Cloud-hosted by the vendor.
Links
Last full research
August 2026