Organisation & background
Virtuous Software, Inc., based in Phoenix, Arizona, was founded in 2014 by Gabe Cooper. It has raised significant venture funding across multiple rounds, and positions itself explicitly as ‘both software vendor and strategic partner’ rather than a transactional software sale.
Functionality
Virtuous CRM+ is a fundraising CRM for nonprofits running major-gift and annual-fund programmes, built around what the vendor calls responsive fundraising: reacting to giving and engagement signals rather than following a fixed calendar. Contacts represent households or organisations and hold shared giving history, while Individuals record the people within them, linked by relationship types that also feed a social score. Gifts, pledges, projects and campaigns are separate records, custom fields and collections extend the data, and query-driven workflows automate multi-step marketing and follow-up. Related products add donation pages, AI donor insights, analytics, volunteering and AI-written outreach.
Localised features
A Sage Intacct accounting integration maps projects to specific debit and credit accounts, and donation-page platforms such as RaiseDonors sync gift data in both directions.
Implementation model
Delivered directly by the vendor’s own team, with white-glove onboarding via a dedicated customer success manager and an in-house Professional Services team. A complementary independent partner ecosystem also exists, including Rooted Software and Mayflower Creative.
Hosting
Cloud-hosted by the vendor.
Last full research
August 2026