Organisation & background
Qmart AG, based in Zurich, is part of the MS Direct Group data- and dialogue-marketing agency. It’s delivered as a managed CRM/campaign build rather than self-service software.
Functionality
Q-Campaign is a CRM, campaign-management and marketing-automation platform built by the Zurich dialogue-marketing agency Qmart, mainly for fundraising and also for marketing, sales and member communications. A data hub brings together contacts, addresses, transactions and interactions, and RFM-based, freely combinable segmentation drives targeting. Donation acknowledgements are sent automatically by rule, and a foundation and major-funder model tracks grant applications, commitments and deadlines alongside major-donor relationship tools. Campaigns run across digital channels as well as direct mail, phone and events from the same data.
Localised features
SaaS-based, with data hosted in Switzerland.
Implementation model
Delivered directly by the vendor’s own team: Qmart accompanies both introduction and ongoing operation, scoped “depending on need”.
Hosting
Cloud-hosted by the vendor, hosted in Switzerland.
Links
Last full research
August 2026